Search engine optimization, or SEO for short, is the process to make your website come up higher in search engine (google, bing, yahoo) results. What good is a website if it can’t be found? Even the prettiest website or the best product should be marketed. So should your website. And the process of marketing your website specifically for search engine results is SEO.
Did you know that every web page has a ranking? This ranking is your website’s online reputation. Is your website known to be helpful to users? Do other users link to it (which means you have useful and relevant content)? Does your website follow all the “white hat SEO” rules? What is your website even talking about? All of these things are part of the process of getting your website found by the right users. The goal is to get your website on the first page for your keywords.
Optimizing your website involves several key factors. First, we study your market and your business to understand what your website is trying to say and to WHOM is it trying to communicate. Using this, we develop targeted keywords. We rework your content to best attract and meet the needs of your users. We code in a specific manner that search engines understand, to best feature your keywords.
According to Netcraft, there are 644 million active websites on the internet. Search engine optimization is what makes your website stand out in the sea of competing websites.
