You’ve got your mommy bloggers. You’ve got your angry critics. You’ve got your free-spirited travel bloggers. What about blogging for your business? Now before you freak out and tell me you have nothing to say (we will get to that as well), let me tell you how blogging can help your business.
Fresh content and a pretty face
Everyone knows google loves fresh content. Google wants to know that there are real people behind the curtain. Is anyone home? One way to do that is to continually update your website. Blogging is a great way to do this.
Along the same lines, blogging adds a personable element to your site. Instead of a faceless corporation, you are a real person who they can connect with.
Keywording
Secondly, blogging is a great way to add content and incorporate keywords into your site’s content. Write a blog post and add in some searchable terms. Add search keywords to your title, tags, content and photos. Each blog post becomes a landing page or entry way for people to find your website.
Grabbing the tire-kickers
Thirdly, blogging will set you up as the expert in your field. Every business gets tire-kickers. By teaching your audience a few things, you present yourself as the expert on the subject. When they are prepared to purchase, you will already be on the forefront of their minds.
Have I convinced you that a blog would be helpful for your business? Still worried about what to talk about? Well let’s discuss that. Chances are you know a few things about your business industry. Put that experience to work! Talk about some issues in your business. Highlight a new product. Do a product comparison. What about tutorials on how to use your products? Let your users blog for you and share user experience stories. More and more people are turning to the internet long before purchasing. Blogging is a great way to capture the lead in advance. If you don’t, someone else will!
