If you’ve heard me speak before, you know that I’m a big fan of social media marketing tools such as Hootsuite, WordPress or using Jetpack to funnel your social media posts. As the owner of a small business myself, I know that time is gold and often in short supply. Auto-posting or scheduling posts is a great way to maximize your reach and get the most out of your time.

That being said, these social media marketing tools do have their downside. It is a big pet peeve of mine when I see my twitter feed overrun by nonsensical auto-posts. An example? If you post a photo to Facebook, the auto-post is something like “I posted a photo…” with a link. If you post 15 photos individually, this message will be displayed 15 times in a row!

Along the same lines, a link with no text is often associated with spamming and can be perceived negatively. Each post should have it’s own title or a few words of description to entice the reader to click.

It’s important to be mindful of what is happening when you click that “Post” button. Social media can be a powerful tool. Use it wisely.