Google is changing the rules in regard to SSL certificates and you need to know about it.
As of the writing of this post, Google reports that there are 644 million active websites on the internet. That’s a whole lot of websites! That begs the question, how do you make your website stand out? Well, that’s a question keeping many a marketer up at night! But we can start here: Search Engine
Keywords are the building blocks of any digital marketing plan. If you are considering starting or have started a online marketing plan, you are sure to have heard the word tossed around. So why are keywords important for you? Let’s break it down. What is a keyword? A keyword is a word or phrase that
As an owner of a small business in Grand County myself, I understand the need to lower costs and cut corners. The question I’d like to address here is whether or not a website builder is a viable option for cutting corners. Of course, my opinion is going to be a bit skewed being as
I’ve been getting a lot of questions lately about some best practices for social media. Investing in social media can be a daunting task for small business owners. As a public forum, it can be intimidating to throw your hat into the ring and start learning how to participate. I’ve put together a basic overview
After doing an extensive analysis of their website, keyword research and market research, we created a plan involving search engine optimization, branding and social media. Now, just 2 months later, they are ranking #1 on Google for all of their targeted keywords! Many of their keywords are ranking 2 or 3 times on the first page!
Okay, so you figured out that you need marketing. The next question then is what kind of marketing do you need? PPC, Pay Per Click, and organic search engine optimization are a great place to start. Short answer PPC is paid; organic is not. Long Answer PPC Let’s take a look at a standard goggle
I get this complaint from prospective clients a fair amount. The clients usually have a decent website, but have done little to no search engine optimization. In past years, building a website was enough to show up in search results. This is no longer true. As of April 7th, 2014, there are 1.79 billion pages
Lindsey: The main thing that we’ve been focusing a lot lately with KL Creative Design is SEO and with that is tied into keywording which is our topic today. Inform us all about that. KL: Keywords are searchable terms that people might enter into Google to find you. Ideally, you would want them to come
According to Wikipedia, content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” With the constant barrage of advertising, we are becoming increasingly creative about avoiding it. It becomes like white noise in the background- just another person/product vying for our attention. Content
I had a potential client ask me recently if KL Creative offers any guarantees or can warranty any specific SEO results such as rankings or traffic. We don’t. Here’s why. Short answer, taken straight from Google’s own website about SEO: It’s not possible. No one can guarantee a specific result within Google. And Google warns
In June of 2012, Google announced its preference for responsive websites for mobile design. While it may not yet penalize for sites without a responsive design or a mobile friendly content, it seems clear that this is important to them and will somehow factor in the ranking of a website. So what does this mean