When discussing marketing with a client, one of the first questions I ask is “How’s your social media going?” This is usually met with a long awkward pause. Most know that they should be on social media, but are unsure of how to utilize social to get leads or just don’t have the time to
Hashtags! The ever mysterious hashtags. I get questions from clients about hashtags more than any other topic regarding social media marketing. So few know how to use them to their full potential. They can be quite powerful, and can generate a lot of extra traffic for your posts, so you don’t want to forget about
For this week’s Tip Tuesday: SEO Series, I’d like to talk about Title and Description tags. These tags are arguable the most important bit of code on your website, for SEO purposes. Yet they are often forgotten or ignored because they are not visible on the front-facing aspect of the website. They DO appear in
For the next few weeks, we are going to do a series of SEO tips, designed for the small business owner to improve their own SEO. Check in each week for your Tuesday Tip: SEO SERIES. For this week’s #tiptuesday, I’d like to discuss keywords. Keywords are the building blocks of your online marketing plan.
The pros and cons of social media have been a topic of discussion for years. There’s no doubt that counting and comparing likes can become a self-esteem boost … or deflation, depending on how your social media is received. Too much focus on how content is received also tends to skew the content that is
Google is changing the rules in regard to SSL certificates and you need to know about it.
Social Media Marketing has caused more than its fair share of whining amongst small businesses. They struggle with it. Learn how to do better.
As of the writing of this post, Google reports that there are 644 million active websites on the internet. That’s a whole lot of websites! That begs the question, how do you make your website stand out? Well, that’s a question keeping many a marketer up at night! But we can start here: Search Engine
Keywords are the building blocks of any digital marketing plan. If you are considering starting or have started a online marketing plan, you are sure to have heard the word tossed around. So why are keywords important for you? Let’s break it down. What is a keyword? A keyword is a word or phrase that
We all know content curation can be a point of struggle for many a business owner. Graphics in particular can make or break a website’s aesthetic. To help you with the process, I’ve compiled a few stock photography sites that offer free images. Not a bad deal! Unsplash This site is one of my favorites.
If you’ve heard me speak before, you know that I’m a big fan of social media marketing tools such as Hootsuite, WordPress or using Jetpack to funnel your social media posts. As the owner of a small business myself, I know that time is gold and often in short supply. Auto-posting or scheduling posts is
1. Logo Let’s face it: we are visual people who put far too much empathsis on what something looks like. Your logo will be the first impression people have of you. Is your logo memorable? Is your logo scalable and adaptable to all mediums? Read more about what makes a good logo. 2. Domain Name