Lately Yelp has been getting a lot of bad press. It’s being sued by a number of business owners who believe that Yelp has purposefully manipulated its review rating system to favor paying advertisers or penalize those who do not choose to advertise. In short, bad reviews are featured (allegedly) unless you pay (ie. advertise
I’ve been getting a lot of questions lately about some best practices for social media. Investing in social media can be a daunting task for small business owners. As a public forum, it can be intimidating to throw your hat into the ring and start learning how to participate. I’ve put together a basic overview
Do you have a Facebook page for your business? Great! But can you stop there? Is your Facebook page enough as a web presence for your business? While, yes you should be on Facebook and you should be engaging with your existing clientele on Facebook, here are a few reasons, why that should just be
After doing an extensive analysis of their website, keyword research and market research, we created a plan involving search engine optimization, branding and social media. Now, just 2 months later, they are ranking #1 on Google for all of their targeted keywords! Many of their keywords are ranking 2 or 3 times on the first page!
Okay, so you figured out that you need marketing. The next question then is what kind of marketing do you need? PPC, Pay Per Click, and organic search engine optimization are a great place to start. Short answer PPC is paid; organic is not. Long Answer PPC Let’s take a look at a standard goggle
I get this complaint from prospective clients a fair amount. The clients usually have a decent website, but have done little to no search engine optimization. In past years, building a website was enough to show up in search results. This is no longer true. As of April 7th, 2014, there are 1.79 billion pages
Lindsey: The main thing that we’ve been focusing a lot lately with KL Creative Design is SEO and with that is tied into keywording which is our topic today. Inform us all about that. KL: Keywords are searchable terms that people might enter into Google to find you. Ideally, you would want them to come
How does the small business, with limited resources and the never ending task list, participate in content marketing? I’d like to show you that content marketing is attainable for you and your business with a few practical examples of content marketing.
According to Wikipedia, content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” With the constant barrage of advertising, we are becoming increasingly creative about avoiding it. It becomes like white noise in the background- just another person/product vying for our attention. Content
How many times have you visited YouTube this week? Today? According to recent statistics, 55% of users have watched a YouTube video today and 80% in the past week. Alexa ranks YouTube as the third most visited website behind Google and Facebook. Let’s face it, the popularity of YouTube (and its purchase by Google in
Lindsey: Hello everyone. I’m in the studio here with Kristy Lee from KL Creative Design. Welcome. Tell us about KL Creative Design. Kristy Lee: KL Creative Design is a web development firm with a focus on mobile development. Lindsey: Let’s talk about social media and marketing, how everyone can benefit from that? Kristy Lee: Social
I had a potential client ask me recently if KL Creative offers any guarantees or can warranty any specific SEO results such as rankings or traffic. We don’t. Here’s why. Short answer, taken straight from Google’s own website about SEO: It’s not possible. No one can guarantee a specific result within Google. And Google warns