When discussing marketing with a client, one of the first questions I ask is “How’s your social media going?” This is usually met with a long awkward pause. Most know that they should be on social media, but are unsure of how to utilize social to get leads or just don’t have the time to
Hashtags! The ever mysterious hashtags. I get questions from clients about hashtags more than any other topic regarding social media marketing. So few know how to use them to their full potential. They can be quite powerful, and can generate a lot of extra traffic for your posts, so you don’t want to forget about
The pros and cons of social media have been a topic of discussion for years. There’s no doubt that counting and comparing likes can become a self-esteem boost … or deflation, depending on how your social media is received. Too much focus on how content is received also tends to skew the content that is
Social Media Marketing has caused more than its fair share of whining amongst small businesses. They struggle with it. Learn how to do better.
If you’ve heard me speak before, you know that I’m a big fan of social media marketing tools such as Hootsuite, WordPress or using Jetpack to funnel your social media posts. As the owner of a small business myself, I know that time is gold and often in short supply. Auto-posting or scheduling posts is
Lately Yelp has been getting a lot of bad press. It’s being sued by a number of business owners who believe that Yelp has purposefully manipulated its review rating system to favor paying advertisers or penalize those who do not choose to advertise. In short, bad reviews are featured (allegedly) unless you pay (ie. advertise
I’ve been getting a lot of questions lately about some best practices for social media. Investing in social media can be a daunting task for small business owners. As a public forum, it can be intimidating to throw your hat into the ring and start learning how to participate. I’ve put together a basic overview
Do you have a Facebook page for your business? Great! But can you stop there? Is your Facebook page enough as a web presence for your business? While, yes you should be on Facebook and you should be engaging with your existing clientele on Facebook, here are a few reasons, why that should just be
After doing an extensive analysis of their website, keyword research and market research, we created a plan involving search engine optimization, branding and social media. Now, just 2 months later, they are ranking #1 on Google for all of their targeted keywords! Many of their keywords are ranking 2 or 3 times on the first page!
According to Wikipedia, content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” With the constant barrage of advertising, we are becoming increasingly creative about avoiding it. It becomes like white noise in the background- just another person/product vying for our attention. Content
Lindsey: Hello everyone. I’m in the studio here with Kristy Lee from KL Creative Design. Welcome. Tell us about KL Creative Design. Kristy Lee: KL Creative Design is a web development firm with a focus on mobile development. Lindsey: Let’s talk about social media and marketing, how everyone can benefit from that? Kristy Lee: Social
Social Media Marketing has baffled business owners since it bomb-blasted its way into our lives not too long ago. By now, most of you realize that you should be doing something with Facebook and twitter….but the question is WHAT?? The Why I don’t need to tell you that users spend an average of 2 hours