It seems everywhere I go it seems people are talking about mobile apps and mobile websites. But it seems most people don’t quite know which is which or even exactly what they are. But everyone seems to think they need…one of them.
Mobile websites and mobile apps do have some similarities. For one, they are both viewed on mobile technologies, ie. smartphones such as the iPhone or blackberry and tablets (iPad). They both can be used for advertising and are supplemental to your main website.
First let’s discuss a mobile website. Mobile website is a version of your traditional website that is geared specifically for the mobile phone. While it uses the same content and theme as your standard website, the content is rearranged for the smaller browsers and slower download speeds. Specific technology that isn’t supported by mobile browsers is avoided, and specific content (such as the directions to your store or restaurant) that mobile viewers would be more likely to need, is highlighted.
Technology is built into your existing website to detect the type of visitor and when a user visits your website, the appropriate version is shown. The user doesn’t have to choose or commit to anything, it just happens when they view your site on a mobile browser.
Now for mobile apps. Mobile apps are stand alone software that is downloaded onto your phone. The user must look for the app and choose to download it either The App Store (Apple and the iPhone) or Google Play (Android users). It lives on their phone until they decide to delete it. Because the entire app is downloaded, it can work without internet. While it may offer some of the same content as your traditional website (or mobile website), it a stand-alone application.
Mobile apps do have a few advantages and disadvantages. One advantage of mobile apps is that you have direct contact with your user via push notifications. Push notifications are alerts that are sent to the phone (think of the little notice you get when you get a text message or miss a call). This gives you direct link to your user! One disadvantage is because it is downloaded software, it requires more commitment from the user and in general has a smaller user base. Mobile apps are a great way for loyal customers to interact with your business on a regular basis.
