Chances are if you are looking into building a websites, you’ve heard of WordPress. It is by far the most popular CMS to date. So what is it? And more importantly, how can WordPress help you and your business?
WordPress is an open source content management system. In laymen’s terms, it is a software that allows you to edit your own website. When building your site, your WordPress developer will build your site as a WordPress theme and arrange your content within WordPress’s internal structure. You, the average joe, can then add new images, add new pages, upload products, write a blog and a myriad of other things.
There are huge advantages to being able to edit your own website. Who else knows about your business like you do? Here are a few quick advantages to having a content management system like WordPress.
1. Google loves dynamic sites!
It’s important that your site be relevant and timely. If you are continually adding content, google ratings are statistically higher.
2. Advertise short term or time sensitive ads
Maybe you are running a sale. Perhaps you would like your homepage to be festive and feature an upcoming holiday. Either way, a CMS allows you to make those changes yourself, exactly when you want them. Your site will always be current and provide the most timely information to your customers.
3. Save Money!
Once your website is set up, our WordPress experts will train you on how to use it. You can save money and time by doing it yourself.
4. WordPress’s Usability
WordPress is one of the most popular CMS’s for a reason: namely, it’s ease of use and learning curve. The backend, which can be accessed from anywhere in the world, is simple, streamlined and intuitive. And if you do run into something you can’t easily figure out, there are scores and scores of tutorials online detailing anything and everything you should want to do to edit your website.
While a content management system is traditionally for shopping carts or blogs, they are in no way limited to that. All sites should be current and interactive. A CMS is the best way to achieve that. Blogging, interactive galleries, social media sharing are all integral parts of keeping your site useful!
