I get this complaint from prospective clients a fair amount. The clients usually have a decent website, but have done little to no search engine optimization. In past years, building a website was enough to show up in search results. This is no longer true.
As of April 7th, 2014, there are 1.79 billion pages on the internet. So while your site is likely being indexed, it is being lost in the sea of other websites, isn’t indexing for the proper keywords and only comes up for your company name or domain name.
Obviously, this is a huge problem. What good is a website if no one can find it? 68% of users click on the first 3 results only. Even if you are buried on secondary pages, you are unlikely to get a lot of exposure.
Here’s where search engine optimization comes in. Consider it like marketing for websites. Whether we are editing the on page text for keywords, altering the code of the page to contain important tags, social media or content marketing, SEO is essential for creating exposure for your website.
Just like marketing, SEO is not an exact science. We do extensive research to learn what keywords have the best opportunity for your business. Often we see specific keywords that are highly competitive and others that have great room for growth. Our job is to find those opportunities and capitalize on them.
Would you start a business without marketing? No. Likewise, you can’t build an online presence without proper marketing in the form of SEO.