Category: Graphic Design

Why Brand Consistency Matters

Branding is the first impression someone might have of your business. Branding is the visual message. What is your visual message?

How to Brand your Small Business

Branding is the visual message that represents (or doesn’t represent) your business. What does your brand say?

Custom Design vrs. Pre-made Template?

I’ve been getting this question a lot lately, so I thought it might be time to address it. What is the difference between a custom designed website and a pre-made template website? Which is right for you? First let’s start with some definitions. Pre-made Template Websites Pre-made templates designs cut costs by using a pre-made,

How to choose a logo

Logos are one of the hardest parts of designing a website. It is usually our starting point, as it is influential to everything else down the line. When done right, a logo is just a part of the whole. When done poorly, a logo will effect every aspect of your business. We also continually see

New Website Launched for Bloom Flower Shop

Bloom came to us wanting to upgrade their online presence with a new design aesthetic. Their floral arrangements are just stunning and our graphic designers wanted to find the best way to display it. We came up with a website layout that was clean and simple, letting their work speak for themselves. After creating a

3 Common Logo Pitfalls

Creating a solid logo is a point of struggle for many a small business owner. A good logo is crucial to a branding program.

What font should I use on my website?

Let’s learn a bit about fonts. There are two main categories of fonts: serif fonts and sans-serif fonts. Serif fonts have small lines attached to the end of the characters, like a small tail or stroke, that give it a bit more flair. Sans-serif is a simpler, cleaner font without any extra added strokes. While

What color should I use on my website?

Branding can be a daunting task for business owners, especially if you are less than design savvy. When deciding how to visually present your business, it usually seems to come down to “well I like the color green?” Here’s something you need to know when branding your business: Your website is not for you. It’s

Kristy Lee talks about graphic design and how to brand your business