Category: Content Marketing

Tips for Staying on Top of your Social Media

Social Media Marketing has caused more than its fair share of whining amongst small businesses. They struggle with it. Learn how to do better.

Off the Grid Stock Photography Sites – all for FREE

We all know content curation can be a point of struggle for many a business owner. Graphics in particular can make or break a website’s aesthetic. To help you with the process, I’ve compiled a few stock photography sites that offer free images. Not a bad deal! Unsplash This site is one of my favorites.

How to handle negative reviews on Yelp, Trip Advisor and the like

Lately Yelp has been getting a lot of bad press. It’s being sued by a number of business owners who believe that Yelp has purposefully manipulated its review rating system to favor paying advertisers or penalize those who do not choose to advertise. In short, bad reviews are featured (allegedly) unless you pay (ie. advertise

Social Media Marketing- An Overview

I’ve been getting a lot of questions lately about some best practices for social media. Investing in social media can be a daunting task for small business owners. As a public forum, it can be intimidating to throw your hat into the ring and start learning how to participate. I’ve put together a basic overview

The how of CONTENT MARKETING?

How does the small business, with limited resources and the never ending task list, participate in content marketing? I’d like to show you that content marketing is attainable for you and your business with a few practical examples of content marketing.

What is CONTENT MARKETING?

According to Wikipedia, content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” With the constant barrage of advertising, we are becoming increasingly creative about avoiding it. It becomes like white noise in the background- just another person/product vying for our attention. Content

Utilizing the power of Video Marketing

How many times have you visited YouTube this week? Today? According to recent statistics, 55% of users have watched a YouTube video today and 80% in the past week. Alexa ranks YouTube as the third most visited website behind Google and Facebook. Let’s face it, the popularity of YouTube (and its purchase by Google in

The Why, What, How and Where of Social Media Marketing

Social Media Marketing has baffled business owners since it bomb-blasted its way into our lives not too long ago. By now, most of you realize that you should be doing something with Facebook and twitter….but the question is WHAT?? The Why I don’t need to tell you that users spend an average of 2 hours

Blogging for Small Businesses

Nothing stops a potential client quicker than suggesting they start a blog. “What would I write about?” “I’m not a writer.” “Who has time for that??” But before you dismiss the idea, let’s talk a bit about Google. Google is constantly banging the drum of CONTENT. In order to increase your rankings (and in turn,

What is online marketing?

So you’ve got a business. Most likely, you even have a website. But the question is how do you make your website work for you? How can you get the most from your website? Lately, I’ve had a lot of people ask me about online marketing. This is sort of generic question that reveals the

Why should I use email marketing?

How do I get my picture next to my google results?

Google Authorship. Have you seen it before? It’s fairly new but occasionally you will see a small photo next to a google result. This is Google Authorship. Basically, this is a verified link between your website content and your Google+ profile. If you have a blog, you may have heard about content scrapping. This is